It’s a new year and it may be time for a refresh on your LinkedIn profile. It’s my belief that everyone should refresh their profile at least once a year to keep it current and ensure your LinkedIn presence is fully optimized.
I thought it might be helpful to share some of my tips and thoughts on LinkedIn that I have used in recent LinkedIn training and coaching sessions. If you have any questions, please reach out and contact me directly or leave a comment below and I would be happy to help. Also, if you have any helpful tips, please comment below and share.
Tip #1: Your Reflection
A common misconception about LinkedIn is that it is a resume or should reflect your job title and role. LinkedIn is no longer a resume or a job page – it’s your first impression. It’s what people will see first as a reflection of what you stand for and what you are about.
Because of that, keep in mind that your profile should reflect not just who you are, but also who you want to be, where you want to go and most importantly – who you want to connect with on the platform. Take time to highlight the skills and accomplishments that align with your future direction and minimize those that would distract from reflecting your present and future. Use words and phrases commonly utilized in your industry to better position yourself in attracting strong future connections.
Tip #2: Tell a Story
Each skill, each role should demonstrate your expertise and growth. Don’t just talk about results, show them. Demonstrate your leadership by showing how you have made meaningful contributions.
Tip #3: Be Helpful
While it’s strange, jokes, humor, pictures and news updates perform well on LinkedIn. However, unique, exclusive content that only you can offer can perform well too. Position yourself as available to help others by offering tips, advice and assistance where you can. Remember LinkedIn is a social network, not a broadcast network. Be social.
Tip #4: Be Supportive
Remember that connecting to people on LinkedIn is not the finish line – it’s just the beginning. Congratulating people on promotions, engaging in their content, sharing their ideas or joining their groups are ways you can help show you care and are interested in their work. These are also great opportunities to reconnect and strengthen the great connection you already have with your network.
Tip #5: Create a Habit
Find a comfortable personal cadence you can commit to at least once a week. This is important because as other people attempt to connect with you, engage with you or find you on the network, delayed responses equal missed opportunities. LinkedIn is about being a part of a network, not being a dead link on a network. Creating a habit will become easier with time and ensure you are reaping the benefits of LinkedIn.