Greg Gerik
Mar 30th, 2014 | written
In June I’ll be presenting at IRCE tips and tricks for hiring digital expertise.  I’m still constantly amazed at the talent constraints in our industry but it really shouldn’t be a surprise. While it’s easy
Mar 17th, 2014 | written
My current read of the week is Social: Why Our Brains Are Wired to Connect by Matthew D. Lieberman. I’m an insatiable reader always looking for new ideas and perspectives.  It’s not uncommon for me to
Jan 12th, 2014 | written
It’s a new year and it may be time for a refresh on your LinkedIn profile.  It’s my belief that everyone should refresh their profile at least once a year to keep it current and
Dec 10th, 2013 | written
UPDATE: Video will be made available in the future. Join the Big List for notifications with for the latest updates on this great event. When I did the first run-through of this presentation, it
Nov 17th, 2013 | written
  I first met Chad in true social fashion at a dinner event at SXSW. At one point in the dinner we all emptied our pockets of devices and took a picture of the collective
Oct 30th, 2013 | written
Over the last 10 years as marketing organizations have started to adopt digital, the role of IT has changed significantly. Costs for SAAS platforms made it possible for marketing to provide for their own needs
Oct 25th, 2013 | written
At this year’s Social Shake-Up I had the opportunity to sit down with authors Susan Emerick and Chris Boudreaux to discuss their new book, The Most Powerful Brand on Earth.  This book will make my
Oct 21st, 2013 | written
Imagine that you are sitting around a conference room table with 20 brand marketers and digital strategists waiting for the “big reveal” of the upcoming PR campaign.  As the PR firm dives into their deck,
Oct 16th, 2013 | written
I met Liz at one of the events in Austin a few years ago. I have great respect for her work and she’s one of the few thought leaders in our industry today I
Oct 7th, 2013 | written
  On September 26, 2013, over 55 brands and 1200 people came together to experience the 3M ThinkTANK.  The ThinkTANK was an effort by 3M to open our doors to other successful companies to create
Sep 30th, 2013 | written
At the beginning of the 3M ThinkTANK last Thursday, I challenged each and every attendee to open their minds and put away the obstacles, the challenges and the roadblocks that get in the way.  
Aug 26th, 2013 | written
(HT to Geoff for inspiring this post during our conversation last week) Years ago when I would meet with a new vendor or look at a new tool, the reporting and the dashboards were very